Oral Irrigator Market Size, Share & Industry Trends Analysis Report by Product, Application, Distribution Channel, Regional Outlook and Forecast, 2022-2028 (2024)

The Global Oral Irrigator Market size is expected to reach $1.3 billion by 2028, rising at a market growth of 4.7% CAGR during the forecast period.

Oral irrigators have high patient satisfaction and are simple to use as part of a regular daily oral hygiene practice since they are convenient. Aiming the irrigator tip at the tooth surface, it is left on each surface for a brief period of time. To ensure that no teeth are missed, this procedure is carried out again for each tooth, taking the same path. While other remedies can be employed, water alone is the most frequently advised because it is the most affordable and readily accessible. Also, it has no negative side effects and is supported by scientific research. Oral irrigators are being used more nowadays as more people witness dental problems.

In addition, oral irrigators, sometimes known as water flossers, were already accessible for use at home. The appliance often resembles a power toothbrush in size, and the wand portion of it has a unique tip that sends water directly to the spaces between teeth and gums, cleaning out debris. These water flossers can be helpful for persons who have implants or braces and have trouble flossing because they come with multiple tips to address different tooth concerns.

COVID-19 Impact Analysis

To address oral and orthodontic health issues even during the COVID-19 pandemic while reducing virus transmission, teledentistry has significantly increased in use in pediatric dentistry, orthodontics, oral medicine, and periodontics. Regardless of these adaptations, the pandemic also induced many cancellations and postponements of appointments. Regular dental operations such as cleaning, polishing, and whitening necessitated the reopening of dental institutions with higher standards. One study also claimed that the increased standard would raise the overall cost of dental care. Therefore, it is seen that the pandemic had a negative impact on the oral irrigator market.

Market Growth Factors

An effective and accessible option for flossing

The population's growing worries about maintaining good dental hygiene and improved oral health are becoming a significant role in the current situation. This is because consumers are becoming more and more aware of the product's advantages and benefits on a daily basis, which boosts demand for oral irrigators. The frequency of periodontal disorders is rising internationally, as reported by the International Journal of Health Sciences. The rising frequency of periodontal conditions including gingivitis and periodontitis as well as other widespread conditions like dental plaque and decay would lead to more dentists prescribing oral irrigators for improved flossing.

Aids in controlling and preventing gum diseases

Oral irrigators are occasionally used by dentists in the office to help treat gum disease since individuals with the condition may have a separation between their dentures and gum tissue due to inflammation brought on by dangerous bacteria. Due to this lack of connection, concentrated biofilm gathers in pockets between the gums and teeth, and this plaque builds up on the surfaces of the tooth roots. If not removed in a timely manner, this buildup can cause inflammation and even infection and eventually deteriorate the bone that supports the teeth. Because such serious forms of periodontal disease might result in loose teeth or perhaps even tooth loss, effective brushing and flossing techniques are crucial. This is an important factor that helps in the expansion of the oral irrigator market.

Market Restraining Factors

Lack of supporting claims for better efficiency of oral irrigators

Some studies have revealed that there isn't much of a difference in the efficiency of plaque removal between string floss and an oral irrigator. Remarkably, a lot of dentists think that using an oral irrigator alone is insufficient to stop periodontal disease and cavities. Oral irrigators are merely a supplement to brushing and flossing. The spaces between teeth might still become infected with cavities if one solely uses oral irrigators and doesn't floss. Flossing is necessary to break up the contact between teeth. These factors prevent the expansion of the oral irrigator market and limit its chances of betterment.

Product Type Outlook

Based on the product type, the oral irrigator market is bifurcated into countertop and cordless. The cordless segment acquired the highest revenue share in the oral irrigator market in 2021. It is a battery-powered device that aids in clearing gums of debris and bacteria. It is a widely used tool for home care because it is portable and simple to use. Additionally, it is less expensive and simpler to transport than the countertop version.

Application Outlook

On the basis of application, the oral irrigator market is fragmented into dentistry and home. The dentistry segment procured a substantial revenue use in the oral irrigator market in 2021. This can be attributed to the increased frequency of periodontal diseases among a substantial population, especially in developing economies. The oral irrigator has a range of nozzle sizes that enable the dentist to thoroughly clean gingival crevices and tooth surfaces. The water reservoir of the oral irrigator is used to clear away material from the surface of the tooth.

Distribution Channel Outlook

Based on distribution channel, the oral irrigator market is divided into online and offline. The online segment recorded the maximum revenue share in the oral irrigator market in 2021. The pandemic caused consumers to reevaluate their priorities in life, which resulted in the creation of new requirements for values and spending. Due to a greater dependence on technology, performance specifications, and the electronic payments sector, consumer behavior is evolving away from traditional methods.

Regional Outlook

On the basis of region, the oral irrigator market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region garnered the highest revenue share in the oral irrigator market in 2021. This is brought on by a rise in the number of periodontal disease cases. Poor dietary habits, especially a high intake of sugary foods, may be to blame for this. An increase in dental clinics and specialists have also been observed in the region. The usage of oral irrigators is expanding as a result of the adoption of cutting-edge technologies, rising medical tourism in the region, and raising oral hygiene awareness.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter & Gamble Company, Church & Dwight Co., Inc., Koninklijke Philips N.V., Panasonic Corporation, JETPIK Corporation, Newell Brands, Inc. (Conair Corporation), Hydro Floss, The Colgate-Palmolive Company, GlaxoSmithKline PLC, and Johnson & Johnson.

Strategies deployed in oral-irrigator-market

  • Sep-2022: Church & Dwight acquired Hero, the makers of Mighty Patch, the US’ top-selling acne patch brand. From this acquisition, Church & Dwight would establish foot in the anti-blemish solutions market. Additionally, through the success of acne patches as a convenient form of acne treatment, Hero garnered net sales for the 12 months to 30 June 2022 of approximately $115m.
  • Aug-2022: Procter & Gamble partnered with the International Association of Disability and Oral Health (iADH), an international network of people who are concerned about those with disabilities and disadvantages. Under this partnership, Oral-B and iADH jointly created a ‘Positive Practices’ training program which aimed to train and educate dental practitioners on how to appear more confident and inclusive when it comes to patients.
  • May-2022: Oral-B introduced Oral-B iO10 with iOSense, its latest technological innovation. The Oral-B iO is believed to provide an intense clean of teeth and gums when compared to a manual toothbrush. Now with iOSense, the brushing experience has transformed the relationship with oral health.
  • Feb-2022: Philips unveiled a new cordless power flosser. The power flosser is designed with the 'power of X', delivering an X-shaped water stream for effective cleaning. The flosser allows users to get a consistent and easy flossing routine which is guaranteed to better gum health in just six weeks.
  • Feb-2022: Johnson & Johnson Medical Devices Companies and DePuy Synthes acquired CrossRoads Extremity Systems, a Tennessee-based foot, and ankle company. Through this acquisition, Johnson & Johnson grabbed the opportunity to expedite innovation by strengthening its offerings for elective foot and ankle procedures. The acquisition aimed to enable Johnson & Johnson to deliver more elaborate and latest options to surgeons and patients.
  • Dec-2021: DePuy Synthes, Johnson & Johnson's medical devices company took over OrthoSpin, an Israeli developer of a robot-assisted external fixation system for orthopedic treatments. Under this acquisition, Johnson & Johnson jointly delivered an automated strut system by OrthoSpin with MAXFRAME, a multi-axial correction system consisting of an external ring fixation, provided by Johnson & Johnson. The acquisition of OrthoSpin presented a strong desire of Johnson & Johnson to help patients get through their recovery with less uncertainty and more belief in their strut adjustments.
  • Dec-2021: Church & Dwight took over TheraBreath, a brand in the alcohol-free mouthwash category in the United States. From this acquisition, Church and Dwight earned a strong position in the rising category of alcohol-free mouthwash. Additionally, the brand TheraBreath focused more on younger consumers and consistently possess a high brand loyalty and repeat purchase.
  • Oct-2019: Oral-B launched GENIUS X. The product is made with modern-day requirements in mind, and comes with a sleek travel case that charges both the brush and any USB device like a smartphone. Oral B has brought oral care at homes to new heights with this product's launch.

Scope of the Study

Market Segments Covered in the Report:

By Product

  • Cordless
  • Countertop

By Application

  • Home
  • Dentistry

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • The Procter & Gamble Company
  • Church & Dwight Co., Inc.
  • Koninklijke Philips N.V.
  • Panasonic Corporation
  • JETPIK Corporation
  • Newell Brands, Inc. (Conair Corporation)
  • Hydro Floss
  • The Colgate-Palmolive Company
  • GlaxoSmithKline PLC
  • Johnson & Johnson

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Table of Contents

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Oral Irrigator Market, by Product
1.4.2 Global Oral Irrigator Market, by Application
1.4.3 Global Oral Irrigator Market, by Distribution Channel
1.4.4 Global Oral Irrigator Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview

2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Strategies deployed in Oral Irrigator Market

Chapter 4. Global Oral Irrigator Market by Product

4.1 Global Cordless Market by Region
4.2 Global Countertop Market by Region

Chapter 5. Global Oral Irrigator Market by Application

5.1 Global Home Market by Region
5.2 Global Dentistry Market by Region

Chapter 6. Global Oral Irrigator Market by Distribution Channel

6.1 Global Online Market by Region
6.2 Global Offline Market by Region

Chapter 7. Global Oral Irrigator Market by Region

7.1 North America Oral Irrigator Market
7.1.1 North America Oral Irrigator Market by Product
7.1.1.1 North America Cordless Market by Country
7.1.1.2 North America Countertop Market by Country
7.1.2 North America Oral Irrigator Market by Application
7.1.2.1 North America Home Market by Country
7.1.2.2 North America Dentistry Market by Country
7.1.3 North America Oral Irrigator Market by Distribution Channel
7.1.3.1 North America Online Market by Country
7.1.3.2 North America Offline Market by Country
7.1.4 North America Oral Irrigator Market by Country
7.1.4.1 US Oral Irrigator Market
7.1.4.1.1 US Oral Irrigator Market by Product
7.1.4.1.2 US Oral Irrigator Market by Application
7.1.4.1.3 US Oral Irrigator Market by Distribution Channel
7.1.4.2 Canada Oral Irrigator Market
7.1.4.2.1 Canada Oral Irrigator Market by Product
7.1.4.2.2 Canada Oral Irrigator Market by Application
7.1.4.2.3 Canada Oral Irrigator Market by Distribution Channel
7.1.4.3 Mexico Oral Irrigator Market
7.1.4.3.1 Mexico Oral Irrigator Market by Product
7.1.4.3.2 Mexico Oral Irrigator Market by Application
7.1.4.3.3 Mexico Oral Irrigator Market by Distribution Channel
7.1.4.4 Rest of North America Oral Irrigator Market
7.1.4.4.1 Rest of North America Oral Irrigator Market by Product
7.1.4.4.2 Rest of North America Oral Irrigator Market by Application
7.1.4.4.3 Rest of North America Oral Irrigator Market by Distribution Channel
7.2 Europe Oral Irrigator Market
7.2.1 Europe Oral Irrigator Market by Product
7.2.1.1 Europe Cordless Market by Country
7.2.1.2 Europe Countertop Market by Country
7.2.2 Europe Oral Irrigator Market by Application
7.2.2.1 Europe Home Market by Country
7.2.2.2 Europe Dentistry Market by Country
7.2.3 Europe Oral Irrigator Market by Distribution Channel
7.2.3.1 Europe Online Market by Country
7.2.3.2 Europe Offline Market by Country
7.2.4 Europe Oral Irrigator Market by Country
7.2.4.1 Germany Oral Irrigator Market
7.2.4.1.1 Germany Oral Irrigator Market by Product
7.2.4.1.2 Germany Oral Irrigator Market by Application
7.2.4.1.3 Germany Oral Irrigator Market by Distribution Channel
7.2.4.2 UK Oral Irrigator Market
7.2.4.2.1 UK Oral Irrigator Market by Product
7.2.4.2.2 UK Oral Irrigator Market by Application
7.2.4.2.3 UK Oral Irrigator Market by Distribution Channel
7.2.4.3 France Oral Irrigator Market
7.2.4.3.1 France Oral Irrigator Market by Product
7.2.4.3.2 France Oral Irrigator Market by Application
7.2.4.3.3 France Oral Irrigator Market by Distribution Channel
7.2.4.4 Russia Oral Irrigator Market
7.2.4.4.1 Russia Oral Irrigator Market by Product
7.2.4.4.2 Russia Oral Irrigator Market by Application
7.2.4.4.3 Russia Oral Irrigator Market by Distribution Channel
7.2.4.5 Spain Oral Irrigator Market
7.2.4.5.1 Spain Oral Irrigator Market by Product
7.2.4.5.2 Spain Oral Irrigator Market by Application
7.2.4.5.3 Spain Oral Irrigator Market by Distribution Channel
7.2.4.6 Italy Oral Irrigator Market
7.2.4.6.1 Italy Oral Irrigator Market by Product
7.2.4.6.2 Italy Oral Irrigator Market by Application
7.2.4.6.3 Italy Oral Irrigator Market by Distribution Channel
7.2.4.7 Rest of Europe Oral Irrigator Market
7.2.4.7.1 Rest of Europe Oral Irrigator Market by Product
7.2.4.7.2 Rest of Europe Oral Irrigator Market by Application
7.2.4.7.3 Rest of Europe Oral Irrigator Market by Distribution Channel
7.3 Asia Pacific Oral Irrigator Market
7.3.1 Asia Pacific Oral Irrigator Market by Product
7.3.1.1 Asia Pacific Cordless Market by Country
7.3.1.2 Asia Pacific Countertop Market by Country
7.3.2 Asia Pacific Oral Irrigator Market by Application
7.3.2.1 Asia Pacific Home Market by Country
7.3.2.2 Asia Pacific Dentistry Market by Country
7.3.3 Asia Pacific Oral Irrigator Market by Distribution Channel
7.3.3.1 Asia Pacific Online Market by Country
7.3.3.2 Asia Pacific Offline Market by Country
7.3.4 Asia Pacific Oral Irrigator Market by Country
7.3.4.1 China Oral Irrigator Market
7.3.4.1.1 China Oral Irrigator Market by Product
7.3.4.1.2 China Oral Irrigator Market by Application
7.3.4.1.3 China Oral Irrigator Market by Distribution Channel
7.3.4.2 Japan Oral Irrigator Market
7.3.4.2.1 Japan Oral Irrigator Market by Product
7.3.4.2.2 Japan Oral Irrigator Market by Application
7.3.4.2.3 Japan Oral Irrigator Market by Distribution Channel
7.3.4.3 India Oral Irrigator Market
7.3.4.3.1 India Oral Irrigator Market by Product
7.3.4.3.2 India Oral Irrigator Market by Application
7.3.4.3.3 India Oral Irrigator Market by Distribution Channel
7.3.4.4 South Korea Oral Irrigator Market
7.3.4.4.1 South Korea Oral Irrigator Market by Product
7.3.4.4.2 South Korea Oral Irrigator Market by Application
7.3.4.4.3 South Korea Oral Irrigator Market by Distribution Channel
7.3.4.5 Singapore Oral Irrigator Market
7.3.4.5.1 Singapore Oral Irrigator Market by Product
7.3.4.5.2 Singapore Oral Irrigator Market by Application
7.3.4.5.3 Singapore Oral Irrigator Market by Distribution Channel
7.3.4.6 Malaysia Oral Irrigator Market
7.3.4.6.1 Malaysia Oral Irrigator Market by Product
7.3.4.6.2 Malaysia Oral Irrigator Market by Application
7.3.4.6.3 Malaysia Oral Irrigator Market by Distribution Channel
7.3.4.7 Rest of Asia Pacific Oral Irrigator Market
7.3.4.7.1 Rest of Asia Pacific Oral Irrigator Market by Product
7.3.4.7.2 Rest of Asia Pacific Oral Irrigator Market by Application
7.3.4.7.3 Rest of Asia Pacific Oral Irrigator Market by Distribution Channel
7.4 LAMEA Oral Irrigator Market
7.4.1 LAMEA Oral Irrigator Market by Product
7.4.1.1 LAMEA Cordless Market by Country
7.4.1.2 LAMEA Countertop Market by Country
7.4.2 LAMEA Oral Irrigator Market by Application
7.4.2.1 LAMEA Home Market by Country
7.4.2.2 LAMEA Dentistry Market by Country
7.4.3 LAMEA Oral Irrigator Market by Distribution Channel
7.4.3.1 LAMEA Online Market by Country
7.4.3.2 LAMEA Offline Market by Country
7.4.4 LAMEA Oral Irrigator Market by Country
7.4.4.1 Brazil Oral Irrigator Market
7.4.4.1.1 Brazil Oral Irrigator Market by Product
7.4.4.1.2 Brazil Oral Irrigator Market by Application
7.4.4.1.3 Brazil Oral Irrigator Market by Distribution Channel
7.4.4.2 Argentina Oral Irrigator Market
7.4.4.2.1 Argentina Oral Irrigator Market by Product
7.4.4.2.2 Argentina Oral Irrigator Market by Application
7.4.4.2.3 Argentina Oral Irrigator Market by Distribution Channel
7.4.4.3 UAE Oral Irrigator Market
7.4.4.3.1 UAE Oral Irrigator Market by Product
7.4.4.3.2 UAE Oral Irrigator Market by Application
7.4.4.3.3 UAE Oral Irrigator Market by Distribution Channel
7.4.4.4 Saudi Arabia Oral Irrigator Market
7.4.4.4.1 Saudi Arabia Oral Irrigator Market by Product
7.4.4.4.2 Saudi Arabia Oral Irrigator Market by Application
7.4.4.4.3 Saudi Arabia Oral Irrigator Market by Distribution Channel
7.4.4.5 South Africa Oral Irrigator Market
7.4.4.5.1 South Africa Oral Irrigator Market by Product
7.4.4.5.2 South Africa Oral Irrigator Market by Application
7.4.4.5.3 South Africa Oral Irrigator Market by Distribution Channel
7.4.4.6 Nigeria Oral Irrigator Market
7.4.4.6.1 Nigeria Oral Irrigator Market by Product
7.4.4.6.2 Nigeria Oral Irrigator Market by Application
7.4.4.6.3 Nigeria Oral Irrigator Market by Distribution Channel
7.4.4.7 Rest of LAMEA Oral Irrigator Market
7.4.4.7.1 Rest of LAMEA Oral Irrigator Market by Product
7.4.4.7.2 Rest of LAMEA Oral Irrigator Market by Application
7.4.4.7.3 Rest of LAMEA Oral Irrigator Market by Distribution Channel

Chapter 8. Company Profiles

8.1 The Procter and Gamble Company
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Product Launches and Product Expansions:
8.2 Church and Dwight Co., Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisition and Mergers:
8.3 Koninklijke Philips N.V.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.4 Newell Brands, Inc. (Conair Corporation)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.5 Panasonic Corporation
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research & Development Expense
8.5.5 SWOT Analysis
8.6 GlaxoSmithKline PLC
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.7 The Colgate Palmolive Company (Hill's Pet Nutrition, Inc.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expense
8.8 Johnson & Johnson
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental &Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Acquisition and Mergers:
8.9 JETPIK Corporation
8.9.1 Company Overview
8.10. Hydro Floss
8.10.1 Company Overview

Oral Irrigator Market Size, Share & Industry Trends Analysis Report by Product, Application, Distribution Channel, Regional Outlook and Forecast, 2022-2028 (2024)
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